Per Marc Brooks at Online Personals Watch, PerfectMatch is announcing something special for their members… to help them actually meet and keep that special person.

They’ve teamed up with BeBetterGuys to bring their male members dating advice.

Looks like PerfectMatch is balancing out their iVillage partnership with this addition.

It’s really great to see online dating sites going the extra mile and adding help and advice for singles, instead of just offering a plain ‘people shopping search engine’.

It’s a win-win for everyone: PefectMatch members, the dating site, and the advice site.

I think we’ll see more of the paid dating sites implementing features like this to really help their members be more successful. That’s the best way they have to compete with the ever growing number of free dating sites, like PlentyOfFish.com, popping up every day – better and more member focused features.

Mark Brooks – Online Personals Watch

BeBetterGuys brings its expertise in men’s fashion, grooming, dating, and etiquette directly to Perfectmatch’s four million members. The BeBetterGuys "Game Plan" provides a nuts-and-bolts how-to approach guide to help Perfectmatch’s male membership prepare for, and enjoy, a more successful in-person experience. Perfectmatch has partnerships with MSNBC, Lifetime Television, iVillage, Knight Ridder, Go.com, Warner Bros., Paramount and NBC Universal Studios. The newest book written by Dr. Pepper Schwartz, "Finding Your Perfect Match" (Penguin), appears in bookstores nationwide.

Full Article at PR Newswire.